Agency: Refinery29
Client: Primark
September 2015
Role: Sr. Experiential Production Manager, Collaborator on Art Direction & Strategy, Styling, Custom Name Bracelets, Vendor Management, Talent Liaison, Budget & Finance
On September 2nd, Refinery29 and Primark hosted an intimate dinner in NYC’s charming Greenwich Village neighborhood to announce the retail giant’s launch in the USA.
This elevated evening boasted custom-designed decor, personalized charm bracelet place settings, delicious UK- inspired cocktails and food, and an incredible guest list of over 75 fashion VIPs across major press outlets, blogs, and the entertainment industry.
Each guest received a Primark gift card at their place setting. They received a Primark gift bag upon departure which contained Primark products, the Refiner29xPrimark custom zine, and Primark’s A/W ’15 look book.
Our celebrity host, Emily Ratajkowski, entertained Primark executives and the fashionista set, making the event a truly unforgettable evening.
Art Director: Emily Ritter | Menu Illustrations: Anna Sudit | Greenery Design: Putnam & Putnam | Catering: Cloud Catering | Photography: Billy Farrell, BFA