Agency: Refinery29
Project: Every Beautiful Body in partnership with Lane Bryant
Role: Sr. Experiential Production Manager, Collaborator on Strategy & Design Ideation, Talent & Programming Management
67% of American women are plus-size — size 14 or larger — yet the plus-size woman accounts only for 2% of the bodies represented in the mainstream media.
In partnership with Lane Bryant and Aerie, Refinery29 has launched The 67% Project, a movement toward representing the truth about the who the American woman is in the media. October 26, 2016 marked the first Every Beautiful Body symposium. The event, held at 300 Vesey Street in Brookfeld Place, brought together thought leaders in fashion, media & retail, influencers, and celebrities. But most importantly, it was open to everyone, inviting over 400 guests. Through a program of panels & workshops, interactive activities & art, we used storytelling and facts to enlighten, empower and challenge women, triggering a seismic shift towards the representation of Every Beautiful Body in the media.