Client: Allbirds
Agency: Imprint Projects
Role: Executive Producer
We worked with Allbirds to launch the Allgood Collective–a global community of individuals that promote the power of collective action as a force for good. An ambassador program with a mission.
We designed a long-term strategic platform—Allgood in the Neighborhood— a toolkit enabling Albirds to both activate locally and scale globally. To kick off the program Allbirds hosted a Virtual Summit inviting the newly found community to connect and collaborate. The programming included a Keynote by Van Jones, Kara Cutruzzula and the founders of Allbirds as well as 10 breakout sessions designed for collective members to meet and share knowledge. Each Collective member received a custom seeding box in follow up from the events.