Agency: Refinery29
Project: 29Rooms Turn it Into Art NYC 2017
Clients: Ulta Beauty, ALDO Shoes, Dunkin Donuts
Role: Sr. Experiential Production Manager, Collaborator on Strategy & Ideation, Talent Booking & Liaison, Vendor Management, Budget & Finance
29Rooms’ theme Turn It Into Art was a call to action to celebrate the transformative power of creativity. It was a journey into the power of Art: to unify, heal, and uplift; to provoke new ideas and new actions.
At 29Rooms, Refinery29 and ALDO Shoes created the Love Walk, an immersive tunnel which invited guests to celebrate individual style on an exuberant, glowing runway.
In partnership with Ulta Beauty, we created a one-of-a-kind Beauty Carousel that quite literally invited everyone to play with Ulta Beauty in a truly memorable fashion.
Inspired by the new Bakery Series Flavors, Refinery29 partnered with Dunkin’ Donuts to create an experience that explored what’s Behind the Flavor of Dunkin’ Donuts coffee and what happens when people bring the invigorating essence of the coffee to their homes.
Celebrity Attendees: Jake Gyllenhaal, Emma Roberts, Sasheer Zamata, Issa Rae, Rosario Dawson, Lizzo, Shaun Ross, Kat Cunning, Rachel Bilson, and more.