Agency: Refinery29
Project: 29Rooms Turn it Into Art Los Angeles 2017
Clients: Google Pixel
Role: Sr. Experiential Production Manager, Collaborator on Strategy & Ideation, Talent Booking & Liaison, Vendor Management, Budget & Finance
29Rooms’ theme Turn It Into Art was a call to action to celebrate the transformative power of creativity. It was a journey into the power of Art: to unify, heal, and uplift; to provoke new ideas and new actions.
For the first time on the West Coast, guests were able to experience Refinery29’s imaginative spirit IRL through an interactive funhouse of style, culture, & technology, brought to life by a group of global artists and visionaries across mediums, and powered by them.
At 29Rooms, Refinery29 and Google Pixel 2 created a platform that reinvigorated our guests and transported them to a time when asking questions was the answer. We partnered with Nina Chanel Abney to create a space that invited guests to shed their inhibitions and insecurities, returning them to the ubiquitous familiarity of the playing field.
The 29Rooms x Pixel 2 Post photography concierge partnered with four editorial photographers (Benjo Arwas, Britt Lucas, Ruby June, Sam Trotter) to capture photos of attendees via appointments all shot on the Pixel 2.
The Pixel 2 Portrait Studio partnered with photographer Anna Maria Lopez to capture guests against a 29Rooms-themed backdrop using the Pixel 2.
Celebrity Attendees: Margot Robbie, Demi Lovato, Janelle Monae, Lily Collins, Chloe x Hallie, Yara Shahidi, Lena Waithe, Lilly Singh, Lizzo, Victoria Justice, Jaleel White, Lance Bass, Gabourey Sidibe, Scout Willis, Tallulah Willis, Terrence J, Josh Peck, Shaun Ross, Gabrielle Union, Devon Aoki, Rosario Dawson, Darby Walker, and more.