Agency: COMPLEX
Austin, TX, March 2014
Role: Lead Producer, Collaborative Creative Direction, Styling, Branding, Promotions, Activations, Budget & Finance
The COMPLEX Complex, a house in Austin central to all the SXSW action, created a stream of engaging editorial, video and social content, and hosted events that were the talk of the festival.
The week-long residence at The COMPLEX Complex was an unrivaled success, both for COMPLEX and partners, including Miller Coors, PepsiCo and Boost Mobile.
From marquee talent giving intimate performances (Skrillex, A$AP Ferg, SZA, Childish Gambino, Rae Sremmurd, Nipsey Hussle, Schoolboy Q, Cam’ron, and more) to the amplification of key programs, SXSW 2014 was one for the record books.
Art Direction: Brent Rollins & Duke Aber
